A few years ago, when we worked on the miniature horse ranch, we were talking with the ranch owner about grocery shopping. She told us that she didn’t use store loyalty cards because the government tracks your grocery purchases so they know what you’re buying and if you’re stockpiling. That ridiculousness aside, the past week I realized what exactly they are tracking with the store loyalty cards. She was right in the aspect that your purchases are being tracked, but it’s not by the government, it’s by the store.
The other day I went to our local Kroger store to pick up some basic grocery items. After I checked out and paid, a ton of those checkout printer coupons printed. I started looking at some of the things it gave me coupons for, and I was surprised to see what items that they gave me coupons for. I got a $1 off Danactive probiotic yogurt drinks (I had just purchased them), a coupon for Duraflame firelogs (I bought those last year when our electricity went out from the ice storm), a coupon for $5 of $20 or more in the produce area, and some other ones for items that I have purchased throughout the past year or so. It kind of freaked me out to see that the store knew what I had bought!
I think it’s a great marketing idea for the stores. I will definitely use some of the coupons it gave me.
Do you use a store loyalty card when you shop? Have you noticed coupons printing for items you bought in the past?
image from LVCHEN