The Ins and Outs of Advertising and How Businesses Support the Industry

The advertising industry is one of the most lucrative industries in the world. Businesses will not survive without any form of marketing. If they rely solely on the people who come across their store on the street, they will not be able to get a return on their investment quick enough. The role of advertising is to let potential customers know that there are certain products and services that will make their lives easier. Advertising is an excellent tool in business, and companies know that. They take full advantage of new advertising methods, most notably online advertising.

The dawn of the Internet

With the rise of the Internet in everyone’s consciousness, it was also the rise of online advertising. Traditional advertisers, as well as a new breed of online advertisers, took advantage of what the Internet could offer in terms of promoting businesses. Social media sites, websites, blog sites and emails were fully used. If you are a small business owner and you don’t have the budget to pay for an advertiser, social media sites and blog posts are your avenues. You can create accounts for your business on Facebook and Instagram and post photos and text about your products and services. You can also write blog posts centred on your offers and make a good write-up about them to entice potential customers. But if you have the budget for proper online advertising, create a website for the purpose of informing customers about your business and what they can get from it. 

Offline advertising still making waves

Even though businesses widely use online advertising, traditional or offline advertising is still on its feet. Radio, TV, magazine and newspaper spots still abound with product ads. There is still a sizeable audience with these mediums. Besides advertising in these mediums, store signage, banners, flyers and leaflets are some of the other techniques that businesses utilise. They may be old school, but they are still instrumental.

Businesses supporting businesses

When a company hires an advertiser so they can rake in profits from product sales, they are also helping advertising businesses rake in profits with the services they hire. Banner printing is still a profitable advertising business, with business owners requiring banners for trade shows, exhibits and everyday store displays. It’s a win-win situation; everyone wins with advertising. Effective advertising means that customers receive an ad positively, and it interests them to buy the specific product advertised. For online advertising, there are the pay-per-click and pay-per-impression ads where businesses pay advertisers per click or per hundred thousand exposures of the ad. With an effective ad, they can rake in a lot of profits, as well as the business.

Venturing into an advertising business will require dedication and continuous learning because new technologies emerge every so often. Being a successful advertiser, you have to be on top of things so that you can offer your clients the best tools they can use for their product or service promotion.



Smart Ways to Pay for a Big Purchase

It doesn’t matter how frugally you try to live, there are some large purchases that need to be made. This could be a house, vehicle, or something similar. Although this is inevitable, it doesn’t have to be too much of a hit to your finances. As long as you are smart about it, such purchases may end up being rather manageable. If you are curious to know about what options will work best for you, check out these tips here: 

Start by Saving 

Before you do anything else, you need to focus on saving money for this specific purchase. The earlier that you start, the better and the more that you can contribute, the less that you will have to borrow. When it comes to big purchases, tightening your belt for a couple of months can really help things along. So, while you may have to cut out some of your non-essentials, it will end up saving you quite a bit of money. 

Make More Money 

Yes, your current job may be time-consuming enough but a little bit of extra income can go a long way with a more expensive purchase. So, if possible try to pick up a second job, at least for a short period of time. If this doesn’t work out for you, consider freelancing or doing odd jobs. 

There are plenty of websites on the internet that allow you to earn quick money without ever leaving your house. Just a few of these each day can really begin to add up. If you want to make even more money, consider doing odd jobs for neighbors, colleagues, and even friends. 

Figure Out What Loans Work for You 

Of course, even with all of your saving, you are still going to need to borrow some money. Now, there are a few pointers on how to do this the smart way. To start with, select a good and legitimate lender like Mogo. This will ensure that you can get a good deal and an appropriate interest rate to boot. 

Now, if your credit score isn’t as healthy as it should be, then you are going to need to get a little creative. Here, look for a bad credit car loan to tide you over. You may have to pay a slightly higher interest rate but, at least the payment plan will be more suited to your current financial situation. 

Compare Your Options 

Just because you have the money in hand doesn’t mean that you should rush off and make your purchase. First, you need to do your research – are you going for the cheapest deal available? Is it wise for you to opt for the discount option or will your investment be better with a higher quality product? 

It is also a good idea to do research on when the best time to shop for a particular item is. After all, specific items go on sale or are discounted during certain months. By going shopping during these periods, you can save more money. 

These are the smartest guidelines to follow concerning making a major purchase. Stick with these and it will certainly not sting as much. 


With KaratGold Coin (KBC) Gold Enters the Age of Cryptocurrency

Gold is a symbol of antiquity. It has been hoarded by kings since time immemorial, and has been found in ancient archeological digs from forgotten societies and treasures. Today, people invest in gold for much the same reason people did in previous eras: it’s useful, it’s valuable, and this is never going to change.

But gold isn’t very easy to use online. Sure, you can buy gold and sell gold on the internet, but you can’t use gold to pay for an Amazon purchase. This gulf between gold, the ancient asset, and the marketplace of today, the internet, seemed to be impossible to bridge. However, blockchain and cryptocurrency have changed this forever.

With blockchain, physical assets can be represented by tokens. While that might not seem like much, blockchain also makes it impossible to forge or replicate any one of these tokens. When a blockchain token is used to represent ownership of a physical good, he who owns the token owns the underlying asset. This system has been used by a company called Karatbars International to create digital gold on the blockchain, linked to  real gold held in its reserves. Let’s dig a little deeper to understand how they pulled this off.

The digital asset in question is called KaratGold Coin (KBC). This cryptocurrency was brought to market through an ICO (Initial Coin Offering) in February of 2018. Karatbars International raised $100 million through its ICO. They were able to convince so many investors to take part in the ICO by linking the value of KBC to real gold reserves owned by the company. Karatbars International has numerous gold products it has been selling since 2011. The KaratGold Coin is an Ethereum-based asset exchangeable for real gold. In essence, it is tokenized gold. The visionary behind the idea is Dr. Harald Seiz, a German entrepreneur, founder and owner of several companies, author of books and founder of Karatbars International, based in Stuttgart, Germany.

Starting on July 4, 2019 (Gold Independence Day), KBC holders will be able to swap their digital tokens for the gold that is linked to them. The gold will be passed on in the form of CashGold, physical banknotes issued by Karatbars International, each with a small bar of gold built right into the physical bill.

“With thethe Gold Independence Dasy, a full-featured gold circulation is put in place worldwide and the phrase “I will pay in KBC” means “I will pay with gold”,” Dr. Seiz announced. KBC holders can also keep their digital cryptocurrencies. Holding KBC has many benefits. For one, users can spend their KBC within the IMpulse K1 Phone , the first blockchain powered smartphone in this industry. KBC users can also spend their coins through the K-Merchant app, an e-commerce software solution that connects KBC holders with thousands of online retailers around the world.

Through the complex interplay of these diverse Karatbars digital ecosystem components, gold has been successfully ferried into the digital age. No longer is gold simply a valuable paperweight to put on a shelf of lock in a safe. Today, it’s an agile product tied to a digital asset that can be spent any way Dollars or Euros can. It’s a true innovation that modernizes the gold investment market, and creates (by extension) many new use cases for gold. If you’ve been interested in gold before, consider it again through this new vantage point.

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