How Does Redbox Make Money?
Have you ever wondered how Redbox makes money? I’ll tell you how. A few weeks ago, we were at the grocery store and had picked up The Hangover movie to buy. As I was standing in line to check out, I realized I should check the Redbox first. Sure enough, they had a copy, and while I was in line, a store employee gave me a free Redbox code. It totally made my day. Not only did I save over $20 from not purchasing the movie, but I also saved the $1 rental fee.
We watched the movie (it was hilarious!), and then the next night at 9:30PM Mr. Money remembered we hadn’t returned the movie. Since we had already been charged for the night, we decided we’d keep the movie and just return it the next day. When Mr. Money ran some errands the next night, he stopped by the Redbox to return the movie. It was full and not accepting any returns. A little irritated, he tried another machine that was not even 100 feet away at McDonald’s. It was full too. He decided that he would drive the 4 miles to the next nearest Redbox to return it. Guess what? That one was full too.
Frustrated, Mr. Money came home. We decided it wasn’t worth the aggravation of going to another Redbox. The next day, he tried another machine and it finally accepted his return. We only ended up paying a little over $2 for the movie, but I was more concerned about the frustration and inconvenience of having to go from Redbox to Redbox. Everyone wonders how Redbox makes money. Now you know.
Do you rent movies from Redbox or somewhere else?