Want a $700 Gift Card? Close your Home Equity Line of Credit
The other day I found out that banks are offering incentives for customers to close out their home equity lines of credit. The largest incentive I’ve seen was a $700 gift card. Banks are targeting people that don’t have a balance or have a small balance they can most likely pay off pretty quickly. When I first heard of this happening, I was surprised. As I thought about it more, the more sense it made. Banks have to keep reserves based on the loan outstandings; therefore the more open lines of credit, the more reserves. What I think is really crazy is that banks are still desperately trying to make their loan goals for 2008 despite the financial crisis. It is extremely hard to get approved for a loan now, not to mention high interest rates. I checked the other day for rates on a second mortgage loan and they are as low as 7.9%. You would think that with prime rate dropping, banks would lower their interest rates on loans. It seems the opposite is happening. How are high [...]
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